How to Write a Great Cold Email

Cold email is an effective way to connect with potential customers and build business relationships. However, it is a harder technique as compared to other communication forms for two major reasons. The first is that you start it when you have no relationship with your audience. The second reason is that you lack non-verbal feedback. Therefore, it becomes hard to modify a cold email approach in real-time. Consequently, most of the cold emails fail.


However, if you know how to write a great cold email, it can work well, and the law of averages will work in your favor. Various people have built their careers and established their start-ups with little more than cold emails.


To make the most out of the cold email technique, it is highly important to know how to write a great cold email. In this guide, we will help you know how to and convert leads to clients.


So, here we go:


1. Do your due diligence to find ideal prospects

Identifying your ideal prospects is an obvious starting point of writing a great cold email. Before starting the actual process of writing the email, you need to know who you want to target to grow your business more effectively. Understand individuals and organizations that can benefit from your services or products and narrow down your audience based on gender, geographic location, interests, etc.


Do your homework for this before writing your email, and it’ll work much better. Once it's done, boil it down to a list of people who are your ideal prospects.



2. Create an intriguing subject line

Now it's time to start the process of writing your cold email with a compelling and intriguing subject line. The subject line's major objective is to give an idea of what the email is all about.


Understand the fact that the subject line is the most important part of your email, as it can let your prospect decide single-handedly whether it should be opened or not. In fact, about 35% of prospects open emails based on subject lines alone. So, always make sure to keep it short and catchy. Make sure to avoid adding any misleading phrase or words in your subject line, or it could be marked as spam.



3. Come up with a clear introduction

The objective of the email introduction is to get the reader interested in your message. After an email is opened, you have about 5 seconds to grab your reader’s attention to make your prospect keep reading your email. So, use this space wisely.


Make sure to get to your subject sooner, rather than later. By this, it will become easier to keep the prospect engaged. Using the right and clear information in your introduction is the best way to keep your prospects engaged in what you have to say. Above all, treat your email introduction as a great opportunity to introduce yourself and/or the purpose of you sending the email in the first place.


4. Add some value to your pitch

Here is the part where you are going to tell your receiver what exactly you want from them. In other words, you will write the so-called “cold email pitch” at this point.

This part of your email should be spiced up with a clear product or service idea and what benefits it can offer to the prospect.

However, here are some tips that you must consider to make your email more valuable:

  • Don't use a salesy pitch

  • Talk about the benefits of product or service than features

  • Tell your prospect how it can help in solving their problems


5. Don't forget to add a call to action at the bottom of your email

At this step, you are almost done with your cold email writing. In the end, you have to add a call to action that is going to persuade your prospect to do what you finally want them to do with this email.


It can be replying to you, giving their feedback, or anything else. Just make sure to be to the point and clear when you are writing your call to action at the end of your email. Ideally, there should be a link or a button to take them to the next step in the process.



Tips to make your cold emails more impactful

Do you want to know how to make your cold emails more impactful? Here a few things to keep in mind when writing your emails.



1. Explain things with clarity

Your cold email message should be crafted with clarity. Let your prospect understand what you want clearly. Don't write ambiguous statements or use jargon, because it will take away the essence of your actual message.



2. Keep it short

To grab your email prospect's attention and make him or her read your entire email, it is highly important to keep your cold email short and concise. It will help you more in keeping your audience attentive as they read your message.



3. Create urgency

Creating a sense of urgency in the email, especially in the subject line, will positively impact your open rate. Even more, this will also help you to compel your prospect to quickly take the desired action. Overall, your cold email strategy's success chances will increase.



4. Prefer a personalized approach

One of the most powerful ways to attract your prospect is using a personalized approach. A personalized approach throughout the email will certainly grab the reader's attention, as readers will not consider your cold email any random address email floated in their inbox. Rather it will be taken as this message is curated for them specifically. There are plenty of mass email softwares that will insert the recipient’s name in the email subject line or intro, so make use of them.



5. Add an email signature

Adding an email signature is important because this is the place where you can let the prospect know more about you. It is the opportunity to shift the focus of your prospect onto you. So, make sure to share more details about your company here.




So, that's all about writing a great email. Make sure to consider the entire tips and process of writing a great cold email so that you can make the most out of it. Xtemp Consulting can help you plan your email marketing strategy and get a higher response rate. Click here to contact us and get started!


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