Email marketing has been around for decades and is known to be one of the best marketing techniques for a good reason. It is one of the most direct, efficient, and effective ways to connect with your leads, nurture them, and turn them into your customers. Email marketing is winning out consistently over all other marketing channels, because it’s personal and direct.
Overall, email is still on the top of the email marketing channels' list for your business. To make the most out of it, you only need to know how to use that to market your business effectively.
Why is Email Marketing so Important?
Using emails to market your business is important. Do you want to know how? Let's have a look at the information given below:
About 1/3rd of the customers prefers to receive brand information via emails as compared to any other channel.
66% of customers have purchased after viewing a brand email.
Email marketing has the potential to deliver the highest return on investment, which can be as high as 4300%. It means for each dollar you will spend on emails can make you a return of 43 dollars, if you do it right.
How to use email to market your business?
Email marketing is a powerful way to grow your business. With more people working from home in 2021, email marketing will be more important and bigger than ever to your business' growth. However, using email marketing for the first time in your marketing plan is easier said than done.
But don't worry, because we are here to help you. To make things easier for you regarding email marketing, here we have 5 ways to use email to market your business. Have a look at these ways of using email to market your business and get an opportunity to make the most out of it with ease.
So, here we go:
1. Send a newsletter to your prospects
One of the best ways to use email marketing to stay in touch with your prospects is by sending them a weekly or monthly newsletter. You can feature your newsletter with upcoming special sales or discount offers and some helpful content, and any other details that can attract your prospects.
It can be a good option to stick to a newsletter containing every bit of information about upcoming events, discounts, news, etc. It can be a great idea to consider packaging your promotional deals and announcements, rather than sending them separate emails that can feel more like spam.
2. Inform about important changes that can impact your prospects directly
Email is undoubtedly an important channel to reach your ideal prospects proactively and update your prospects on the issues that can impact them. You can include the following things in your emails to add value:
Updated contact details
Any change in your major policies
Opening and closing time of your business
Under normal circumstances, most businesses may make any such changes once or twice a year. However, you might need to send frequent updates related to your service status during certain conditions like the current pandemic. As all of these things are going to impact your prospects directly.
3. Send detailed instructions and information
Email marketing can be one of the best ways to get in touch with your potential prospects. You can use it for simple yet detailed information and instruction with ease. You can use your emails to send special content for your customers interested in knowing how to use your certain product or service.
Keep in mind that your potential prospects will not value your emails anymore once they are going to get to know every email campaign you are sending is promotional or even contain almost similar content.
So, make your subscribers feel like they are being offered something of value. That's where instructional or informational emails can come into action.
You can send out some emails to your potential prospects to let them know about your product or service.
You can send your prospects details on how your services have been changed around a certain event.
Let them know the details of new services or products with a how-to video to let them understand things more effectively.
4. Use emails for timely reminders
The restriction with social media is that you cannot be sure that your organic posts have reached all your audience at the right time you want. And this can be pretty frustrating.
Even more, as per Hootsuite, only 5.5% of the Facebook followers are going to see your posts in their newsfeed. Whenever you are hosting a video conference or live streaming, you can use emails to send your potential audience a reminder, particularly if your customers are paying for it.
Sending timely reminders through an email marketing campaign can increase your customer's engagement.
5. Send promotional emails
Even though it is pretty tempting to jump in and start sending promotional emails to your potential prospects right away, to make it more effective, it is highly important to iron out some important tactics and details before getting deep into your promotional email marketing strategy.
Develop a consistent voice of your brand
Avoid pushing your service or product all the time
Design your email with a modular email
Don't forget to send a stellar welcome email before promotional emails
Once you have done this, here are some examples of different types of promotional emails you can send to your prospects:
Any offered discounts and sales on your products or services
Social media promotional campaigns
Overall, the types of promotional emails will vary as per your business resources and goals. Don't forget to add value to your emails whenever possible.
So, these are some of the best ways how you can add emails to market your business. Make sure to bring a variety in your emails' content to make them more engaging and attractive for your prospects. Ultimately, the chances of your growth will certainly increase.
Xtemp Consulting can help you craft an effective email marketing strategy. Check out our services page and message us to get started!